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The
casket room was designed to provide the families
we serve a state of the art casket and burial
vault display area. There are three basic concepts
for this room:
Choice
This room provides a fair representation of
casket and burial vault selections and price
options. When people go to a seafood restaurant,
we order seafood much more often than steak or
pasta. A car buyer wants to choose from many
cars, not just one or two. Someone purchasing
athletic footwear is unlikely to select the lone
pair found at an expensive dress shoe store.
People prefer choices; it is a universal condition.
We provide our families full decision-making
control by offering a balanced assortment and
price options on the selection room floor.
Comprehension
When
were faced with a purchase decision we require
information to determine which selection offers
the best value. We provide our families this information
in a simple, logical method, with visual cues to
reinforce your understanding of the value in the
available selections. In order to make a value-based
decision; families require the expertise of a knowledgeable
funeral professional. The information, as well
as the caskets and burial vaults within the selection
room, is grouped by material type in order to simplify
the understanding of the selections. This also
allows side by side comparisons, which reduces
confusion.
Comfort
All
of us react to surroundings. In order for our families
to make a good value-based decision a comfortable
environment is required. With our enhanced lighting,
improved information signs and a more defined view
of the selection opportunities your understanding
and perception of the product value improves. Our
display area is designed so that it is not threatening
to our families, and allows you the opportunity
to personalize the funeral service with these selection
opportunities.
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